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Marketing is one of the fastest growing sectors in Australia.
There is a high demand of professionals with the knowledge and expertise of Marketing in today’s constantly evolving world.
At Original Campus, you learn the critical in-demand skills from leading experts and gain hands-on practical knowledge, that help you excel in the new age marketing.
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At Original Campus, we offer

The only Nationally Accredited qualification in Social Media Marketing and in fact, it’s the first of its kind formal education in the world.

So if you wish to accelerate your career with an in-depth knowledge of Social Media Marketing – then this Diploma is perfect for you. It is recognized all over Australia, opening up exciting career opportunities in Social Media and Content Marketing positions across organizations.

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LEARNERS AT ORIGINAL CAMPUS

This school is on top of its game.
I love Original Campus because they have excellent student services, they are innovative with their approach, they have accommodating staff and CEO, they help their students develop their business ideas and turn them into action and finally, the mentors are influential people in the business industry who are also good at imparting their knowledge and experiences.

Wilvera Malaque
Student

Amazing courses, affordable prices.
The best school in Melbourne for international students! If you are looking for a serious school, innovative and that really cares about the students, Original Campus is your place! The teachers are highly qualified with amazing academic and professional backgrounds, affordable prices and unique content. Highly recommend Original Campus.

Monique Campos
Student

The most updated and advanced programs.
The only school in Melbourne that offers the most updated and advanced programs

Gene Garcia
Student

Be led by mentors with great experience.
One of the best class environments I ever had in Melbourne schools, you definitely have to pick between a normal teacher who reads slides without something special or a mentor to follow with great experience. Friendly staff and concerned about you.

Camilo Hernandez
Student

I would recommend it 100%

Amazing school, I would recommend it 100%.

Patricia
Student

The coaches are knowledgeable and charismatic
Original Campus is a cosmopolitan school, with open-minded people, with a start-up/open space environment, in one of the coolest towns on the planet. The coaches are knowledgeable and charismatic, always ready to share their own experience and insight with us.

Anthony
Student

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MARKETING

Industry Overview

Marketing is a critical component of an organisation’s structure.

Big or small, every company needs to tell the world about its product, spread the word about its brand and make noise about its services.

The promotion has to be targeted, market needs to be well understood and consumer has to be engaged in a conversation that eventually leads to sales and profits for the company. As a marketer, you get an opportunity to work in an ever evolving industry which is dynamic and demanding at the same time. With an ongoing technological shift, marketing has changed and expanded dramatically to include newer roles and processes.

Today, Marketers are expected to know more, do more and be more than ever. They should be great at content and online marketing, but at the same time be an expert of product and customer strategy, online consumer engagement, and evolving digital technology platforms.

To stay relevant in an increasingly digitised industry, they must become digital marketers in every sense of the word.

What’s the expected growth?

722,700 professionals are currently employed in Marketing. 22% of growth is projected in Digital marketing employment/positions by 2024.

There’s been a constant rise seen in different verticals of Marketing. Thus leading to job opportunities in marketing communication, branding, market research, communications, public relations, services quality and product innovation. But the biggest growth has been witnessed in Digital Marketing.

Every employer is looking for executives thorough in technology and digital engagement, with a special focus on Social Media Marketing. Over the last few years, there’s been a colossal demand from brands and businesses to boost their presence on Social Media. It’s only the beginning.

What’s the market trend?

According to PWC Industry Sector Outlook report released in 2020, 74% of businesses are planning to invest in Social Media, thus creating a huge influx of jobs in Social Media Marketing.

In fact, it’s one of the fastest growing industries in the world. Employers from every sector are looking for people who understand content creation, community management and deliver measurable results.

Contrary to what Social Media Marketing seems like, it’s exciting but not easy. It’s data-driven, creative and extremely disciplined. There is an urgent need for human resources, who are capable and confident in leading the Social Media responsibilities effectively and create a positive impact.

How to market yourself in this massive industry?

With Social Media becoming an inseparable part of each consumer’s life, it is also an integral part of every Marketing Mix. Marketers are expected to know all the tools of Social Media Marketing, right from the word go.

According to research, it is one of the top five marketing occupations in demand and an essential part of a Marketer’s job profile.

If you are in marketing, the chances are you are already involved with social media planning, content creation or management for your business.

That’s where a qualification from Original Campus comes in. Being the only Nationally Accredited course in Social Media Marketing in the world, it gives you an instant advantage in the job market.

The Diploma of Social Media Marketing equips you with all the critical skills needed to hit the ground running. You can take up the social media responsibilities of your own business, or successfully establish the voice of the brand you work for.

Sources: Labour Market Information Portal Hudson Salary Guide 2020 (Marketing & Communications), Joboutlook.gov.au