10904NAT
Diploma of Social Media Marketing
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Duration
57 Weeks
Study method
20 hours per week - face-to-face in class study + online learning
Start date
Monthly intakes
Recognition
Nationally recognised training

COURSE INFO

WHAT IS THE DIPLOMA OF SOCIAL MEDIA MARKETING?

At Original Campus, you get the world’s first and only accredited qualification in Social Media Marketing. Created by the industry leaders at Social Media College (SMC), this Diploma is the only Australian Government Recognized Training in Social Media Marketing.

It’s a competitive world out there, with everyone contending for the precious few seconds of audiences’ attention. You need to know the skills and strategies to capture that glance, hold on to it, engage with it effectively, and then convert the interest into action.

This Diploma of Social Media Marketing has been designed to be comprehensive and highly practical. It gives you the crucial tools to amplify your brand awareness, engage your audience through effective content, social media strategies and campaigns.

This course equips you with critical skills, and sets you on the path to become an expert Social Media Marketer.

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KEY BENEFITS

KEY BENEFITS OF THIS COURSE

  1. World’s first and only
    Accredited qualification in Social Media Marketing.

  2. Nationally Recognized.
    Unlock career opportunities all across Australia.

  3. Led by Industry Experts.
    Get relevant insights and make valuable connections.

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WHY STUDY THIS

WHY STUDY THIS COURSE?

Social Media Marketing is one of the most rapidly growing industries in the world.

This Diploma helps marketers at different levels of their careers, to develop the knowledge and skills required to build successful marketing, communication and implementation strategies for the evolving social media.

  • Learn to manage social media for a brand and deliver measurable results.

  • Create and market impactful content across multiple platforms.

  • Develop comprehensive and effective strategy for conversion.

  • Make implementation plans and strategic review process.

  • Build a brand’s distinct voice on social media with a loyal audience.

  • Increase awareness and generate revenue for the brand.

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10904NAT Diploma of Social Media Marketing

COURSE DETAILS

EVERYTHING YOU NEED TO KNOW

QUALIFICATION NAME

10904NAT Diploma of Social Media Marketing

CRICOS COURSE CODE

108193M

DURATION

57 Weeks

DELIVERY METHOD

20 hours per week – Blended learning methodologies, face-to-face in class study and online learning components. Please Note: Due to COVID-19, Original Campus programs are being delivered online until December 2022.

FEES

Tuition Fee $8,500. Enrolment Fee $200 and Material Fee $300. Please note prices are subject to change so please enquire with our admissions team.

START DATE

Monthly intakes are available. Please enquire with our admissions team.

RECOGNITION

Nationally Recognised Training

Nationally recognised training logo (1)

10904NAT Diploma of Social Media Marketing

ASSESSMENTS

No Exam. Assessment formats include: Audio/video recording of role plays, case studies, observations, demonstrations and presentations (including video self-recording and upload); multiple choice questions, short-answer questions, portolio creation, projects and written reports.

POTENTIAL CAREER OPPORTUNITIES

Marketing Director; Social Media Manager; Marketing Manager, Brand Manager, Social Media Strategist, Content Marketing Strategist; Community Manager, Digital/Social Media Coordinator; Digital Marketing Assistant; Communications Assistant.

PATHWAYS

If you successfully complete the 10904NAT Diploma of Social Media Marketing, you may be able to pursue the following related qualifications:

Advanced Diploma or University Courses

You may want to pursue a related advanced diploma qualification or bachelor degree. If this is something you are considering, before you enrol with Original Campus, it’s a good idea to check in with the university you’re thinking of applying to. Ask them whether our 10904NAT Diploma of Social Media Marketing satisfies their prerequisites, and see whether you’re eligible for course credit for any of the units listed above.

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SUBJECTS

WHAT YOU WILL LEARN

NAT10904001 - Plan, implement and manage content marketing
SIRXMKT006 - Develop a social media strategy
NAT10904002 - Plan, conduct and optimise organic social media marketing
NAT10904003 - Plan, manage and optimise paid social media advertising campaigns
NAT10904004 - Establish, build and leverage a personal brand on social media
NAT10904005 - Plan, implement and manage social media conversion strategies
BSBMKG541 - Identify and evaluate marketing opportunities
BSBFIN501 - Manage budgets and financial plans
BSBPMG430 - Undertake project work

Requirements

WHAT YOU WILL NEED

MINIMUM AGE

Be at least 18 years of age

EDUCATION

Successful completion of Year 11 level or higher; or Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; For students without an equal or higher level of qualifications, a short language, literacy and numeracy (LLN) assessment will be required.

RESOURCE REQUIREMENTS

COMPUTER SKILLS

To successfully complete this course, you will require basic computing skills.

This includes:

  • Create, save and edit Microsoft Office documents
  • Access and search the internet
  • Download, upload and save documents from websites
  • Participate in online discussions
  • Compress image files
  • Connecting digital cameras and downloading and storing images and video files

DIGITAL EQUIPMENT REQUIRED

Learners must also have access to:

  • Computer with high-speed internet
  • A digital video recording device and/or a digital camera and associated software to save and upload video, image and audio files to the LMS. Many mobile phones and smart phones include this technology
  • Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. are available as a free download from the internet.
  • Microsoft Office 365 – (access provided by Original Campus)

ENGLISH REQUIREMENT

Minimum IELTS score of 6.0 or equivalent. In the absence of formal English qualifications, the college may offer an English Placement Test

OTHER REQUIREMENTS

Students will require access to an organisation which the student can use as a case study for the assessments. This organisation can be the student’s own business, one in which they work for, volunteer for, or a hypothetical business made up for the purpose of the assessment.

To successfully meet some assessment requirements, you will need to work with one or two other people to participate in a video or audio role-plays. It is your responsibility to find your own suitable participants. Suitable participants may include your trainer, colleagues in the workplace, friends, family and other learners.

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Amazing school, I would recommend it 100%.

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Original Campus is a cosmopolitan school, with open-minded people, with a start-up/open space environment, in one of the coolest towns on the planet. The coaches are knowledgeable and charismatic, always ready to share their own experience and insight with us.

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Everything I need to start up my own business!

“Original Campus is by far one of the best schools I’ve studied at! Studying there has been the best decision! I’ve learnt a considerable amount and it has given me everything I need to start up my own business! I’m very excited to continue my studies there. Highly recommended!”

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