World’s first
And only accredited qualification in Social Media Marketing.
10904NAT • STUDY ONLINE
Developed by Social Media College
Overview
Do you want to pursue an exciting career in the rapidly evolving world of social media? Or to develop your marketing skills to grow your business?
Then this course is for you.
In partnership with Social Media College
Since 2014, Social Media College is well known for developing impactful courses, designed in close collaboration with the world’s leading social media experts.
This course is available for domestic students.
View course hereThis course is available for international students.
View course hereCOURSE INFO
At Original Campus, you get the world’s first and only accredited qualification in Social Media Marketing. Created by the industry leaders at Social Media College (SMC), this Diploma is the only Australian Government Recognised Training in Social Media Marketing.
It’s a competitive world out there, with everyone contending for the precious few seconds of audiences’ attention. You need to know the skills and strategies to capture that glance, hold on to it, engage with it effectively, and then convert the interest into action.
This Diploma of Social Media Marketing has been designed to be comprehensive and highly practical. It gives you the crucial tools to amplify your brand awareness, engage your audience through effective content, social media strategies and campaigns.
This online course equips you with critical skills, and sets you on the path to become an expert Social Media Marketer.
KEY BENEFITS
World’s first
And only accredited qualification in Social Media Marketing.
100% online.
Study at your own pace. In your own space.
Nationally Accredited.
Unlock career opportunities all across Australia.
WHY STUDY THIS
Social Media Marketing is one of the most rapidly growing industries in the world.
This Diploma helps marketers at different levels of their careers, to develop the knowledge and skills required to build successful marketing, communication and implementation strategies for the evolving social media.
Learn to manage social media for a brand and deliver measurable results.
Create and market impactful content across multiple platforms.
Develop comprehensive and effective strategy for conversion.
Make implementation plans and strategic review process.
Build a brand’s distinct voice on social media with a loyal audience.
Increase awareness and generate revenue for the brand.
10904NAT Diploma of Social Media Marketing
COURSE DETAILS
QUALIFICATION NAME
10904NAT Diploma of Social Media Marketing
DURATION
12 months
DELIVERY METHOD
100% Online
FEES
$3,825 Discounted Instalment Plan. Payment Plans – starting at $46.50 per week*
START DATE
Start immediately, or whenever you're ready.
RECOGNITION
Nationally Recognised Training
10904NAT Diploma of Social Media Marketing
ASSESSMENTS
No Exam. Assessment formats include: Audio/video recording of role plays, case studies, observations, demonstrations and presentations (including video self-recording and upload); multiple choice questions, short-answer questions, portolio creation, projects and written reports.
POTENTIAL CAREER OPPORTUNITIES
Marketing Director; Social Media Manager; Marketing Manager, Brand Manager, Social Media Strategist, Content Marketing Strategist; Community Manager, Digital/Social Media Coordinator; Digital Marketing Assistant; Communications Assistant.
PATHWAYS
If you successfully complete the 10904NAT Diploma of Social Media Marketing, you may be able to pursue the following related qualifications:
Advanced Diploma or University Courses
You may want to pursue a related advanced diploma qualification or bachelor degree. If this is something you are considering, before you enrol with Original Campus, it’s a good idea to check in with the university you’re thinking of applying to. Ask them whether our 10904NAT Diploma of Social Media Marketing satisfies their prerequisites, and see whether you’re eligible for course credit for any of the units listed above.
SUBJECTS
Create high converting content, publish your message to all the right places and convert these into sales by using the power of strategic content marketing.
Develop your own social media strategy and action plan by conducting a social media audit, identifying your audience, choosing the right channels for your purpose and creating your content strategy.
Establish an organic presence on social media channels – Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Pinterest, WeChat, TikTok, Messenger, and WhatsApp. Develop an organic strategy, conduct organic social media marketing, and increase the efficiency of organic social media marketing activities.
Develop paid social media advertising strategies on channels including – Facebook, Instagram, LinkedIn, Twitter and YouTube. Build paid campaigns, create effective advertisements and optimise delivery of paid social media marketing to maximise returns.
Understand your values, personality, life-stage and resources to build your online assets including social media, websites and landing pages. Learn how to leverage what you’ve created to deliver the results you’ve been looking for.
Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.
Identify and evaluate marketing opportunities.
Establish the skills and knowledge required to undertake financial management in an organisation or work area. Learning includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes.
Establish the skills and knowledge required to undertake a minor project or a section of a larger project. Learning includes developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.
Requirements
MINIMUM AGE
Be at least 18 years of age.
EDUCATION
Successful completion of Year 11 level or higher; or Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; For students without an equal or higher level of qualifications, a short language, literacy and numeracy (LLN) assessment will be required.
RESOURCE REQUIREMENTS
COMPUTER SKILLS
To successfully complete this course, you will require basic computing skills.
This includes:
DIGITAL EQUIPMENT REQUIRED
Learners must also have access to:
OTHER REQUIREMENTS
Students will require access to an organisation which the student can use as a case study for the assessments. This organisation can be the student’s own business, one in which they work for, volunteer for, or a hypothetical business made up for the purpose of the assessment.
To successfully meet some assessment requirements, you will need to work with one or two other people to participate in a video or audio role-plays. It is your responsibility to find your own suitable participants. Suitable participants may include your trainer, colleagues in the workplace, friends, family and other learners.
Expect to be challenged, when you learn from the best.
Our industry leading trainers give you insightful knowledge and practical skills, to take your career to the next level.
The quality of education is outstanding.
My journey with Original Campus has been so great and full of learnings that they have exceeded my expectations. Our teachers are real business owners, consultants and CEOs of prominent organisations and have proven track records of business excellence. I would very much recommend this school. Continue the great work!
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Everything I need to start up my own business!
Original Campus is by far one of the best schools I’ve studied at! Studying there has been the best decision! I’ve learnt a considerable amount and it has given me everything I need to start up my own business! I’m very excited to continue my studies there. Highly recommended!
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I did my Diploma of Leadership and Management at Original Campus and it was a fantastic journey. The staff and my trainers were so friendly and hands-on with mentoring their students and attending to the queries and needs. Great job!
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Everything I need to start up my own business!
“Original Campus is by far one of the best schools I’ve studied at! Studying there has been the best decision! I’ve learnt a considerable amount and it has given me everything I need to start up my own business! I’m very excited to continue my studies there. Highly recommended!”
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