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OVERVIEW

Certificate IV in Marketing and Communication

Develop astute marketing skills to help any business or organisation grow and reach the right people with the nationally accredited BSB40820 Certificate IV in Marketing and Communication.

This course will see you complete an in-depth marketing strategy for a specific case study. And not just any strategy, but one that you can actually use and take action from. Using the very activities that you will have learnt throughout this course.

This is ideal for those who want to burst into a marketing career or already undertake some marketing activities in their workplace but want to take it to that next level.

Understand marketing and communications industry fundamentals and concepts that you can build on when it’s time to niche down in your marketing area of expertise.

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WHAT IS THE CERTIFICATE IV IN MARKETING AND COMMUNICATION?

Marketing is an ever-burgeoning field that constantly needs talented and skilled individuals.

This nationally accredited online course equips you with the critical skills employers are looking for in their marketing staff to help promote the organisation. You will learn the art of effective strategising and execution of all the basics of marketing.

The Certificate IV in Marketing and Communication will open up an exciting new career for you whilst positioning you favourably with your current or future employer. Or you’ll be equipped with creative marketing skills to successfully promote your own business.

KEY BENEFITS OF CERTIFICATE IV IN MARKETING AND COMMUNICATION

  1. 100% online.
    Study at your own pace. In your own space.

  2. Nationally Accredited.
    Unlock career opportunities all across Australia.

  3. Led by Industry Experts.
    Get relevant insights and make valuable connections.

  4. Easy-to-follow.
    Content, videos, webinars and support from trainers.

  5. Up-to-date information.
    Leading edge industry insights taught.

WHY STUDY CERTIFICATE IV IN MARKETING AND COMMUNICATION?

The Certificate IV in Marketing and Communication has a well-structured, yet easy-to-follow curriculum, that gives you the confidence to excel in marketing activities, no matter the industry.

  • Undertake genuine marketing activities.

  • Analyse consumer behaviour.

  • Understand the communications industry.

  • Write complex documents and presentations.

  • Learn to create a website.

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CERTIFICATE IV IN MARKETING AND COMMUNICATION COURSE DETAILS

EVERYTHING YOU NEED TO KNOW

QUALIFICATION NAME

BSB40820 – Certificate IV in Marketing and Communication

DURATION

12 Months

DELIVERY METHOD

100% Online

FEES

$3,200 Upfront. Payment Plans – starting at $38.46 per week*.

START DATE

Start Immediately, or whenever you’re ready.

RECOGNITION

Nationally Recognised Training

Nationally recognised training logo (1)

BSB40820 – Certificate IV in Marketing and Communication

ASSESSMENTS

No Exam. Assessment formats include: Audio/video recording of role plays, case studies, observations, demonstrations and presentations (including video self-recording and upload); multiple choice questions, short-answer questions, projects and written reports.

POTENTIAL CAREER OPPORTUNITIES

Digital marketing assistant, digital marketing coordinator, marketing and communications coordinator, marketing officer, communications officer, public relations officer and social media marketer.

PATHWAYS

If you successfully complete the BSB30220 – Certificate III in Entrepreneurship and New Business, you may be able to pursue the following related qualifications:

BSB50120 Diploma of Business
10904NAT Diploma of Social Media Marketing

You may also want to continue your studies at university and apply for a degree. If this is something you are considering, before you enrol with Original Campus, it’s a good idea to check in with the university you’re thinking of applying to. Ask them whether our Certificate IV in Marketing and Communication satisfies their prerequisites, and see whether you’re eligible for course credit for any of the units listed above.

SUBJECTS

WHAT YOU WILL LEARN

The Certificate IV in Marketing and Communication offers the following units:

BSBMKG433 Undertake marketing activities

This foundational unit will help you understand the fundamentals of marketing and basic activities involved.

BSBMKG431 Assess marketing opportunities

Identify marketing opportunities, analyse and evaluate opportunities when it comes to organisational marketing objectives.

BSBMKG439 Develop and apply knowledge of communications industry

Analyse, research and apply knowledge of the communications industry, including structure, organisation and function.

BSBWRT411 Write complex documents

Plan, draft and finalise complex documents for business and marketing environments.

BSBMKG434 Promote products and services

Identify, establish, coordinate, and review promotional activities for an organisation’s products/services.

BSBESB404 Market new business ventures

Develop and implement a marketing strategy for an organisation and evaluate marketing performance.

BSBTWK401 Build and maintain business relationships

Establish, build, maintain and improve business relationships whilst promoting the organisational interests.

SIRXOSM005 Develop a basic website for customer engagement

Plan and build a basic website suited to organisation purposes and customer requirements. Plan the structure, develop the content and create website pages before testing and evaluating the site before it goes live.

SIRXMKT006 Develop a social media strategy

Plan and evaluate the use of social media, including policies and procedures, monitoring, analysing and review.

Requirements

WHAT YOU WILL NEED

MINIMUM AGE

Be at least 18 years of age

EDUCATION

Successful completion of Year 11 level or higher; or Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; For students without an equal or higher level of qualifications, a short language, literacy and numeracy (LLN) assessment will be required.

RESOURCE REQUIREMENTS

Computing Skills

To successfully complete this course, you will require basic computing skills.
This includes:
• Create, save and edit Microsoft Office documents
• Access and search the internet
• Download, upload and save documents from websites
• Participate in online discussions
• Compress image files
• Connecting digital cameras and downloading and storing images and video files

Digital Equipment Required

Learners must also have access to:
• Computer with high-speed internet
• A digital video recording device and/or a digital camera and associated software to save and upload video, image and audio files to the LMS. Many mobile phones and smartphones include this technology
• Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. are available as a free download from the internet.
• Microsoft Office 365 – (access provided by Original Campus)

OTHER REQUIREMENTS

Students will require access to an organisation which the student can use as a case study for the assessments. This organisation can be the student’s own business, one in which they work for, volunteer for, or a hypothetical business made up for the purpose of the assessment.

To successfully meet some assessment requirements, you will need to work with one or two other people to participate in a video or audio role-plays. It is your responsibility to find your own suitable participants. Suitable participants may include your trainer, colleagues in the workplace, friends, family and other learners.

ORIGINAL LEARNERS

The quality of education is outstanding.
My journey with Original Campus has been so great and full of learnings that they have exceeded my expectations. Our teachers are real business owners, consultants and CEOs of prominent organisations and have proven track records of business excellence. I would very much recommend this school. Continue the great work!

Arvin Jonathan Cua
Student

Everything I need to start up my own business!
Original Campus is by far one of the best schools I’ve studied at! Studying there has been the best decision! I’ve learnt a considerable amount and it has given me everything I need to start up my own business! I’m very excited to continue my studies there. Highly recommended!

Danni Durrant
Student

The online experience has been even better than I expected.
Original Campus has exceeded my expectations as an entrepreneurial school. I love the support, flexibility and outcome-focused courses. Also, Bev is an amazing trainer, very experienced and knowledgeable. I would recommend the college to anyone who is interested in studying business or leadership.

Paula C Cortés L
Student

The staff and trainers are friendly and hands-on.
I did my Diploma of Leadership and Management at Original Campus and it was a fantastic journey. The staff and my trainers were so friendly and hands-on with mentoring their students and attending to the queries and needs. Great job!

Elaiza Quiambao
Student

The teachers were remarkable and encouraging.
I had the opportunity to study with Original Campus and I am thankful to all the teachers and staff who were always very helpful and did it with a smile. They are remarkable, and they encourage their students to continually develop their skill set.

Raissa
Student

My Original Campus course was very helpful.
Not only it enriched my theory on personality and development but led me to better understand management and leadership which would be of greater opportunity for me in the future.

Rochelle
Student

My experience was really good.
Trainers were hands-on teaching and staff were friendly and approachable.

Maria Elaiza
Student

I am very happy at Original Campus.
Good teachers – you guys are so amazing! You always try to do what you can to the best of your ability.

Noelle
Student

Awesome experience, quality education.

Gene
Student

I am very happy that we got support.
Original Campus have portrayed 100% professionalism at work and are very responsible. As a student, I would recommend people to find out what are the courses available / that suits you, because this campus is an amazing one!

Abia Ho
Student

Motivational and inspiring Teachers!
Huge support from all people working for OC! I feel very lucky to be in this school!

Konstantinos
Student

I am so proud to be in this institution.
Taking a Diploma of Business and Diploma of Leadership Management course in Original Campus is very grateful. The faculty members are driven to help their students. If ever I can invite students to study at OC, I would like to recommend it.

Eulito
Student

The most updated and advanced programs.
The only school in Melbourne that offers the most updated and advanced programs.

Gene Garcia
Student

I would recommend it 100%
Amazing school, I would recommend it 100%.

Patricia
Student

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BSB50120 Diploma of Business (Business Development)

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