COURSE INFO

WHAT IS THE CERTIFICATE IV IN MARKETING AND COMMUNICATION?

Marketing is an ever-burgeoning field that constantly needs talented and skilled individuals.

This nationally accredited online course equips you with the critical skills employers are looking for in their marketing staff to help promote the organisation. You will learn the art of effective strategising and execution of all the basics of marketing.

The Certificate IV in Marketing and Communication will open up an exciting new career for you whilst positioning you favourably with your current or future employer. Or you’ll be equipped with creative marketing skills to successfully promote your own business.

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KEY BENEFITS

KEY BENEFITS OF THIS ONLINE COURSE

  1. 100% online.
    Study at your own pace. In your own space.

  2. Nationally Accredited.
    Unlock career opportunities all across Australia.

  3. Led by Industry Experts.
    Get relevant insights and make valuable connections.

  4. Easy-to-follow.
    Content, videos, webinars, support from trainers and student groups.

  5. Up-to-date information.
    Leading edge industry insights taught.

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WHY STUDY THIS

WHY STUDY CERTIFICATE IV IN MARKETING AND COMMUNICATION?

The Certificate IV in Marketing and Communication has a well-structured, yet easy-to-follow curriculum, that gives you the confidence to excel in marketing activities, no matter the industry.

  • Undertake genuine marketing activities.

  • Analyse consumer behaviour.

  • Understand the communications industry.

  • Write complex documents and presentations.

  • Learn to create a website.

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BSB40820 – Certificate IV in Marketing and Communication

COURSE DETAILS

EVERYTHING YOU NEED TO KNOW

QUALIFICATION NAME

BSB40820 – Certificate IV in Marketing and Communication

DURATION

12 months

DELIVERY METHOD

100% Online

FEES

$3,200 Upfront. Payment Plans – starting at $35.00 per week*.

START DATE

Start immediately, or whenever you're ready.

RECOGNITION

Nationally Recognised Training

Nationally recognised training logo (1)

BSB40820 – Certificate IV in Marketing and Communication

ASSESSMENTS

No Exam. Assessment formats include: Audio/video recording of role plays, case studies, observations, demonstrations and presentations (including video self-recording and upload); multiple choice questions, short-answer questions, projects and written reports.

POTENTIAL CAREER OPPORTUNITIES

Digital marketing assistant, digital marketing coordinator, marketing and communications coordinator, marketing officer, communications officer, public relations officer and social media marketer.

PATHWAYS

If you successfully complete the BSB30220 – Certificate III in Entrepreneurship and New Business, you may be able to pursue the following related qualifications:

BSB50120 Diploma of Business
10904NAT Diploma of Social Media Marketing

You may also want to continue your studies at university and apply for a degree. If this is something you are considering, before you enrol with Original Campus, it’s a good idea to check in with the university you’re thinking of applying to. Ask them whether our Certificate IV in Marketing and Communication satisfies their prerequisites, and see whether you’re eligible for course credit for any of the units listed above.

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SUBJECTS

WHAT YOU WILL LEARN

MODULE 1 - MARKETING ACTIVITIES

BSBMKG433 Undertake marketing activities
BSBMKG431 Assess marketing opportunities
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents

MODULE 2 - MARKETING AND PROMOTIONS

BSBMKG434 Promote products and services
BSBESB404 Market new business ventures
BSBCMM411 Make presentations

MODULE 3 - TARGET AUDIENCE AND RELATIONSHIPS

BSBTWK401 Build and maintain business relationships
BSBMKG435 Analyse consumer behaviour
BSBCRT412 Articulate, present and debate ideas

MODULE 4 - WEBSITE AND SOCIAL MEDIA

SIRXOSM005 Develop a basic website for customer engagement
SIRXMKT006 Develop a social media strategy

Requirements

WHAT YOU WILL NEED

MINIMUM AGE

Be at least 18 years of age

EDUCATION

Successful completion of Year 11 level or higher; or Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; For students without an equal or higher level of qualifications, a short language, literacy and numeracy (LLN) assessment will be required.

RESOURCE REQUIREMENTS

COMPUTER SKILLS

To successfully complete this course, you will require basic computing skills.

This includes:

  • Create, save and edit Microsoft Office documents
  • Access and search the internet
  • Download, upload and save documents from websites
  • Participate in online discussions
  • Compress image files
  • Connecting digital cameras and downloading and storing images and video files

DIGITAL EQUIPMENT REQUIRED

Learners must also have access to:

  • Computer with high-speed internet
  • A digital video recording device and/or a digital camera and associated software to save and upload video, image and audio files to the LMS. Many mobile phones and smart phones include this technology
  • Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. are available as a free download from the internet.
  • Microsoft Office 365 – (access provided by Original Campus)

OTHER REQUIREMENTS

Students will require access to an organisation which the student can use as a case study for the assessments. This organisation can be the student’s own business, one in which they work for, volunteer for, or a hypothetical business made up for the purpose of the assessment.

To successfully meet some assessment requirements, you will need to work with one or two other people to participate in a video or audio role-plays. It is your responsibility to find your own suitable participants. Suitable participants may include your trainer, colleagues in the workplace, friends, family and other learners.

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ORIGINAL LEARNERS

The quality of education is outstanding.
My journey with Original Campus has been so great and full of learnings that they have exceeded my expectations. Our teachers are real business owners, consultants and CEOs of prominent organisations and have proven track records of business excellence. I would very much recommend this school. Continue the great work!

Arvin Jonathan Cua
Student

Everything I need to start up my own business!
Original Campus is by far one of the best schools I’ve studied at! Studying there has been the best decision! I’ve learnt a considerable amount and it has given me everything I need to start up my own business! I’m very excited to continue my studies there. Highly recommended!

Danni Durrant
Student

The online experience has been even better than I expected.
Original Campus has exceeded my expectations as an entrepreneurial school. I love the support, flexibility and outcome-focused courses. Also, Bev is an amazing trainer, very experienced and knowledgeable. I would recommend the college to anyone who is interested in studying business or leadership.

Paula C Cortés L
Student

The staff and trainers are friendly and hands-on.
I did my Diploma of Leadership and Management at Original Campus and it was a fantastic journey. The staff and my trainers were so friendly and hands-on with mentoring their students and attending to the queries and needs. Great job!

Elaiza Quiambao
Student

The teachers were remarkable and encouraging.
I had the opportunity to study with Original Campus and I am thankful to all the teachers and staff who were always very helpful and did it with a smile. They are remarkable, and they encourage their students to continually develop their skill set.

Raissa
Student

My Original Campus course was very helpful.
Not only it enriched my theory on personality and development but led me to better understand management and leadership which would be of greater opportunity for me in the future.

Rochelle
Student

My experience was really good.
Trainers were hands-on teaching and staff were friendly and approachable.

Maria Elaiza
Student

I am very happy at Original Campus.
Good teachers – you guys are so amazing! You always try to do what you can to the best of your ability.

Noelle
Student

Awesome experience, quality education.

Gene
Student

I am very happy that we got support.
Original Campus have portrayed 100% professionalism at work and are very responsible. As a student, I would recommend people to find out what are the courses available / that suits you, because this campus is an amazing one!

Abia Ho
Student

Motivational and inspiring Teachers!
Huge support from all people working for OC! I feel very lucky to be in this school!

Konstantinos
Student

I am so proud to be in this institution.
Taking a Diploma of Business and Diploma of Leadership Management course in Original Campus is very grateful. The faculty members are driven to help their students. If ever I can invite students to study at OC, I would like to recommend it.

Eulito
Student

The most updated and advanced programs.
The only school in Melbourne that offers the most updated and advanced programs.

Gene Garcia
Student

I would recommend it 100%
Amazing school, I would recommend it 100%.

Patricia
Student

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Cert IV in Marketing and Communication

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Original Learner
Everything I need to start up my own business!

“Original Campus is by far one of the best schools I’ve studied at! Studying there has been the best decision! I’ve learnt a considerable amount and it has given me everything I need to start up my own business! I’m very excited to continue my studies there. Highly recommended!”

Danni Durrant
Student

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