Marketing is a critical component of an organisation’s structure. Big or small, every company needs to tell the world about its product, spread the word about its brand and make noise about its services.

The promotion has to be targeted, market needs to be well understood and consumer has to be engaged in a conversation that eventually leads to sales and profits for the company.

As a marketer, you get an opportunity to work in an ever evolving industry which is dynamic and demanding at the same time. With an ongoing technological shift, marketing has changed and expanded dramatically to include newer roles and processes.

Today, Marketers are expected to know more, do more and be more than ever. They should be great at content and online marketing, but at the same time be an expert of product and customer strategy, online consumer engagement, and evolving digital technology platforms.

To stay relevant in an increasingly digitised industry, they must become digital marketers in every sense of the word.

722,700 professionals are currently employed in Marketing. 22% of growth is projected in Digital marketing employment/positions by 2024.

There’s been a constant rise seen in different verticals of Marketing. Thus leading to job opportunities in marketing communication, branding, market research, communications, public relations, services quality and product innovation. But the biggest growth has been witnessed in Digital Marketing.

Every employer is looking for executives thorough in technology and digital engagement, with a special focus on Social Media Marketing. Over the last few years, there’s been a colossal demand from brands and businesses to boost their presence on Social Media. It’s only the beginning.

According to PWC Industry Sector Outlook report released in 2020, 74% of businesses are planning to invest in Social Media, thus creating a huge influx of jobs in Social Media Marketing.

In fact, it’s one of the fastest growing industries in the world. Employers from every sector are looking for people who understand content creation, community management and deliver measurable results.

Contrary to what Social Media Marketing seems like, it’s exciting but not easy. It’s data-driven, creative and extremely disciplined. There is an urgent need for human resources, who are capable and confident in leading the Social Media responsibilities effectively and create a positive impact.

With Social Media becoming an inseparable part of each consumer’s life, it is also an integral part of every Marketing Mix. Marketers are expected to know all the tools of Social Media Marketing, right from the word go.

According to research, it is one of the top five marketing occupations in demand and an essential part of a Marketer’s job profile.

If you are in marketing, the chances are you are already involved with social media planning, content creation or management for your business.

That’s where a qualification from Original Campus comes in. Being the only Nationally Accredited course in Social Media Marketing in the world, it gives you an instant advantage in the job market.

The Diploma of Social Media Marketing equips you with all the critical skills needed to hit the ground running. You can take up the social media responsibilities of your own business, or successfully establish the voice of the brand you work for.

Sources: Labour Market Information Portal Hudson Salary Guide 2020 (Marketing & Communications), Joboutlook.gov.au