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Marketing is one of the fastest growing sectors in Australia.
There is a high demand for professionals with the knowledge and expertise of Marketing in today’s constantly evolving world.
At Original Campus, you learn the critical in-demand skills from leading experts and gain hands-on practical knowledge that help you excel in the new age marketing. At your own pace. In your own space.
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At Original Campus, we offer

The only Nationally Accredited qualification in Social Media Marketing and in fact, it’s the first of its kind formal education in the world.

This diploma is completely online, and is specially designed to help you study while managing career and life commitments. So if you wish to accelerate your career with an in-depth knowledge of Social Media Marketing – then this Diploma is perfect for you.

It is recognised all over Australia, opening up exciting career opportunities in Social Media and Content Marketing positions across organisations.

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OC FUND

To support great ideas, we give our Business students an exclusive chance to win a pool of $20,000 every year.

So join us and you can use the funds to make your start-up dream come true.

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ORIGINAL LEARNERS

The quality of education is outstanding.
My journey with Original Campus has been so great and full of learnings that they have exceeded my expectations. Our teachers are real business owners, consultants and CEOs of prominent organisations and have proven track records of business excellence. I would very much recommend this school. Continue the great work!

Arvin Jonathan Cua
Student

Everything I need to start up my own business!
Original Campus is by far one of the best schools I’ve studied at! Studying there has been the best decision! I’ve learnt a considerable amount and it has given me everything I need to start up my own business! I’m very excited to continue my studies there. Highly recommended!

Danni Durrant
Student

The online experience has been even better than I expected.
Original Campus has exceeded my expectations as an entrepreneurial school. I love the support, flexibility and outcome-focused courses. Also, Bev is an amazing trainer, very experienced and knowledgeable. I would recommend the college to anyone who is interested in studying business or leadership.

Paula C Cortés L
Student

The staff and trainers are friendly and hands-on.
I did my Diploma of Leadership and Management at Original Campus and it was a fantastic journey. The staff and my trainers were so friendly and hands-on with mentoring their students and attending to the queries and needs. Great job!

Elaiza Quiambao
Student

The teachers were remarkable and encouraging.
I had the opportunity to study with Original Campus and I am thankful to all the teachers and staff who were always very helpful and did it with a smile. They are remarkable, and they encourage their students to continually develop their skill set.

Raissa
Student

My Original Campus course was very helpful.
Not only it enriched my theory on personality and development but led me to better understand management and leadership which would be of greater opportunity for me in the future.

Rochelle
Student

My experience was really good.
Trainers were hands-on teaching and staff were friendly and approachable.

Maria Elaiza
Students

I am very happy at Original Campus.
Good teachers – you guys are so amazing! You always try to do what you can to the best of your ability.

Noelle
Student

Awesome experience, quality education.

Gene
Student

I am very happy that we got support.
Original Campus have portrayed 100% professionalism at work and are very responsible. As a student, I would recommend people to find out what are the courses available / that suits you, because this campus is an amazing one!

Abia Ho
Student

Motivational and inspiring Teachers!
Huge support from all people working for OC! I feel very lucky to be in this school!

Konstantinos
Student

I am so proud to be in this institution.
Taking a Diploma of Business and Diploma of Leadership Management course in Original Campus is very grateful. The faculty members are driven to help their students. If ever I can invite students to study at OC, I would like to recommend it.

Eulito
Student

The most updated and advanced programs.
The only school in Melbourne that offers the most updated and advanced programs.

Gene Garcia
Student

I would recommend it 100%
Amazing school, I would recommend it 100%.

Patricia
Student

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MARKETING

Industry Overview

Marketing is a critical component of an organisation’s structure. Big or small, every company needs to tell the world about its product, spread the word about its brand and make noise about its services.

The promotion has to be targeted, market needs to be well understood and consumer has to be engaged in a conversation that eventually leads to sales and profits for the company.

As a marketer, you get an opportunity to work in an ever evolving industry which is dynamic and demanding at the same time. With an ongoing technological shift, marketing has changed and expanded dramatically to include newer roles and processes.

Today, Marketers are expected to know more, do more and be more than ever. They should be great at content and online marketing, but at the same time be an expert of product and customer strategy, online consumer engagement, and evolving digital technology platforms.

To stay relevant in an increasingly digitised industry, they must become digital marketers in every sense of the word.

What’s the expected growth?

722,700 professionals are currently employed in Marketing. 22% of growth is projected in Digital marketing employment/positions by 2024.

There’s been a constant rise seen in different verticals of Marketing. Thus leading to job opportunities in marketing communication, branding, market research, communications, public relations, services quality and product innovation. But the biggest growth has been witnessed in Digital Marketing.

Every employer is looking for executives thorough in technology and digital engagement, with a special focus on Social Media Marketing. Over the last few years, there’s been a colossal demand from brands and businesses to boost their presence on Social Media. It’s only the beginning.

What’s the market trend?

According to PWC Industry Sector Outlook report released in 2020, 74% of businesses are planning to invest in Social Media, thus creating a huge influx of jobs in Social Media Marketing.

In fact, it’s one of the fastest growing industries in the world. Employers from every sector are looking for people who understand content creation, community management and deliver measurable results.

Contrary to what Social Media Marketing seems like, it’s exciting but not easy. It’s data-driven, creative and extremely disciplined. There is an urgent need for human resources, who are capable and confident in leading the Social Media responsibilities effectively and create a positive impact.

How to market yourself in this massive industry?

With Social Media becoming an inseparable part of each consumer’s life, it is also an integral part of every Marketing Mix. Marketers are expected to know all the tools of Social Media Marketing, right from the word go.

According to research, it is one of the top five marketing occupations in demand and an essential part of a Marketer’s job profile.

If you are in marketing, the chances are you are already involved with social media planning, content creation or management for your business.

That’s where a qualification from Original Campus comes in. Being the only Nationally Accredited course in Social Media Marketing in the world, it gives you an instant advantage in the job market.

The Diploma of Social Media Marketing equips you with all the critical skills needed to hit the ground running. You can take up the social media responsibilities of your own business, or successfully establish the voice of the brand you work for.

Sources: Labour Market Information Portal Hudson Salary Guide 2020 (Marketing & Communications), Joboutlook.gov.au